This domains name is based on the word 'view'. It can be used for anything related to media.
The word "zvue" contains only four letters and only one syllable. Single-syllable names are highly rare and very valuable. Established brands using one syllable names include Path, Box and Square.
Zvue.com is a dot-com domain. Dot com domains are the most desirable top-level-domain in the world, used by famous websites like facebook.com. Owning a dot-com says that you own the word "zvue" online.