This domains name is based on the word 'view'. It can be used for anything related to media.
The name "zvue" has only four characters and only one syllable. Mono-syllable names are extremely rare and highly desirable. Successful brands using one syllable names include Shell, Dell and Chase.
Zvue.com is a dot com domain. Dot com domains are the most prestigious domain extension in the world, famously used by websites like youtube.com. When most people think of a website, they think of a dot com.