This domains name is based on the word 'view'. It can be used for anything related to media.
The name "zvue" has only four characters and just one syllable. Single-syllable names are very rare and extremely prestigious. Leading companies using one syllable names include Dell, Path and Ford.
Zvue.com is a dot-com domain. Dot com domains are the most sought after top-level-domain in the world, used by famous websites like youtube.com. Owning a dot-com says that you own the word "zvue" online.