This domains name is based on the word 'view'. It can be used for anything related to media.
The word "Zvue" contains only four characters and only one syllable. Mono-syllable names are highly rare and highly valuable. One syllable names are used by established brands like Nike, Dell and Path.
Zvue.com is a dot-com domain. Dot com domains are the most sought after top-level-domain in the world, famously used by websites like twitter.com. Owning a dot-com says that you own the word "Zvue" online.