An invented and modern brand name which would be well suited to a SEM or research brand.
The name "zivdo" has only five letters and just two syllables. Two-syllable names are exceptionally rare and extremely prestigious. Leading companies using two syllable names include Twitter, Starbucks and Dropbox.
Zivdo.com is a .com domain. Dot com domains are the most desirable top-level-domain in the world, famously used by websites like twitter.com. When you own a .com, it is much easier to rank for your own name in search engines.