This brand name could be ideally suited to an advertising or research organisation.
The word "zapmetrics" contains 10 letters and three syllables. Leading companies using three syllable names include Microsoft, McDonald's and Armani.
Zapmetrics.com is a dot-com domain. Dot com domains are the most sought after domain extension in the world, used by famous websites like youtube.com. When you own a dot-com, it is much easier to rank for your own name in search engines.