This highly brandable business name plays on the word "lovely".
The name "yovely" has only six characters and only two syllables. Two syllable names make popular global brands. Established brands using two syllable names include Gillette, Delta and Visa.
This domain was first registered in July 2016. Older domains have an advantage when ranking in search engines.
Yovely.com is a dot-com domain. Dot com domains are the most popular, and the most desirable. Once secured, a dot-com all but guarantees no-one else can outrank you for your own name in the long run.