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An invented and brandable name which could be well suited to a company in the advertising or cryptocurrency sectors.
The name "Xerchant" has eight letters and just two syllables. Two-syllable names are extremely rare and very prestigious. Leading companies using two syllable names include Walgreens, Facebook and Starbucks.
Xerchant.com is a .com domain. Dot com domains are the most popular, and the most valuable. A .com is the first thing people think of when they think of a website.