An invented and brandable name which could be well suited to a company in the advertising or cryptocurrency sectors.
Xerchant has eight characters and only two syllables. Two-syllable names are extremely rare and very valuable. Leading companies using two syllable names include Visa, Hilton and Lego.
Xerchant.com is a dot-com domain. Dot com domains are the most valuable top-level-domain in the world, used by famous websites like twitter.com. Once secured, a dot-com all but guarantees no-one else can outrank you for your own name in the long run.