An invented and brandable name which could be well suited to a company in the advertising or cryptocurrency sectors.
The name "xerchant" has eight characters and just two syllables. Two-syllable names are exceptionally rare and exceptionally valued. Successful brands using two syllable names include Walgreens, Ikea and Boeing.
Xerchant.com is a dot com domain. Dot com domains are the most prestigious domain extension in the world, famously used by websites like google.com. When most people think of a website, they think of a dot com.