Completely invented brand name that could suit for a variety of different services or products.
The word "volev" contains only five characters and only two syllables. Two-syllable names are exceptionally rare and highly desirable. Established brands using two syllable names include Disney, Facebook and Kleenex.
Volev.com is a dot-com domain. Dot com domains are the most desirable top-level-domain in the world, famously used by websites like google.com. Owning a dot-com says that you own the word "volev" online.