This brand name would be ideally suited to a company in the analytics or marketing sectors.
The word "upwarder" contains eight characters and three syllables. Leading companies using three syllable names include Adidas, Nescafé and Sainsbury's.
Upwarder.com is a .com domain. Dot com domains are the most desirable top-level-domain in the world, famously used by websites like twitter.com. A .com is the first thing people think of when they think of a website.