This brand name would be ideally suited to a company in the analytics or marketing sectors.
The word "upwarder" contains eight characters and three syllables. Three syllable names are used by established brands like Delicious, Toshiba and Armani.
Upwarder.com is a .com domain. Dot com domains are the most valued top-level-domain in the world, famously used by websites like google.com. Once you own a .com, it will be much easier to rank for your own name in Google.