"upSerp.com" is a professional business name with a clear purpose: to increase a page's position in search engines ("SERP" stands for "search engine results page").
The word "upserp" contains only six characters and just two syllables. Two syllable names make popular global brands. Examples of two popular syllable names include Kleenex, Honda and Visa.
Upserp.com is a dot-com domain. Dot com domains are the most valuable top-level-domain in the world, used by famous websites like facebook.com. Owning a dot-com says that you own the word "upserp" online.