"upSerp.com" is a professional business name with a clear purpose: to increase a page's position in search engines ("SERP" stands for "search engine results page").
Upserp has only six characters and just two syllables. Two syllable names make popular global brands. Established brands using two syllable names include Ikea, Kleenex and Visa.
Upserp.com is a dot-com domain. Dot com is the most desirable domain extension. Owning a dot-com says that you own the word "upserp" online.