This effective business name was based on the word "squad".
The word "squadlo" contains seven characters and only two syllables. Two syllable names make popular global brands. Two syllable names are used by established brands like Gillette, Honda and Pepsi.
Squadlo.com is a dot com domain. Dot com domains are the most desirable domain extension in the world, famously used by websites like twitter.com. A dot com is the first thing people think of when they think of a website.