This educational name is a fun play on the words "school" and "hoopla".
The word "schoopla" contains eight characters and just two syllables. Two-syllable names are extremely rare and extremely desirable. Leading companies using two syllable names include Kleenex, Google and YouTube.
This domain was first registered in October 2013. Older domains have an advantage when ranking in search engines.
Schoopla.com is a dot com domain. Dot com domains are the most valued top-level-domain in the world, famously used by websites like google.com. Once secured, a dot com all but guarantees no-one else can outrank you for your own name in the long run.