A catchy business name which could suit almost any new product or service.
The word "rizta" contains only five letters and only two syllables. Two-syllable names are exceptionally rare and exceptionally valuable. Two syllable names are used by established brands like Subway, Apple and Visa.
Rizta.com is a dot-com domain. Dot com domains are the most sought after top-level-domain in the world, famously used by websites like facebook.com. When most people think of a website, they think of a dot-com.