A contemporary and friendly name which would be well suited to an Augmented Reality or events organisation.
The name "plames" has only six characters and just one syllable. One-syllable names are exceptionally rare and exceptionally desirable. Established brands using one syllable names include Square, Ford and Nike.
Plames.com is a dot-com domain. Dot com domains are the most valued top-level-domain in the world, famously used by websites like youtube.com. When most people think of a website, they think of a dot-com.