Self-explanatory brand name for a product or service that deals with photography / pictography.
The word "Pics" contains only four characters and just one syllable. Mono-syllable names are extremely rare and extremely valuable. Successful brands using one syllable names include Shell, Chase and Path.
This domain was first registered in September 2010. Older domains have an advantage when ranking in search engines.
Pics.co is a .co domain. Dot co domains were introduced to keep up with demand for short, global domain names. This domain extension has become increasingly popular among tech start-ups, including Twitter (t.co).