Self-explanatory brand name for a product or service that deals with photography / pictography.
The word "pics" contains only four letters and just one syllable. Mono-syllable names are highly rare and exceptionally desirable. Examples of one popular syllable names include Chase, Box and Dell.
Pics.co is a dot co domain. Dot co domains were introduced to keep up with demand for short, global domain names. For most people, the letters "CO" – mean company and/or corporation.
This domain was first registered in September 2010. Older domains have an advantage when ranking in search engines.