Invented brand name, that vaguely alludes to the expression "on the trail".
The word "ontrel" contains only six characters and only two syllables. Two-syllable names are exceptionally rare and exceptionally prestigious. Two syllable names are used by established brands like Facebook, WeChat and Walgreens.
Ontrel.com is a dot-com domain. Dot com domains are the most prestigious top-level-domain in the world, famously used by websites like twitter.com. Once you own a dot-com, it will be much easier to rank for your own name in Google.