This invented and brandable domain name would be well suited to an audio or social networks brand.
The word "noovly" contains only six letters and just two syllables. Two-syllable names are very rare and very prestigious. Two syllable names are used by established brands like Subway, Walgreens and Delta.
Noovly.com is a dot com domain. Dot com domains are the most valued domain extension in the world, famously used by websites like youtube.com. Once secured, a dot com all but guarantees no-one else can outrank you for your own name in the long run.