This distinctive and luscious domain name, alluding to fun and entertainment.
The word "mjum" contains only four letters and only one syllable. One-syllable names are exceptionally rare and very prestigious. One syllable names are used by established brands like Shell, Ford and Dell.
Mjum.com is a dot-com domain. Dot com domains are the most valued domain extension in the world, famously used by websites like twitter.com. When most people think of a website, they think of a dot-com.