This creative brand name is based on the word "multiply".
Meltiply has eight characters and three syllables. Successful brands using three syllable names include McDonald's, Vodafone and Santander.
Meltiply.com is a dot-com domain. Dot com domains are the most valued domain extension in the world, famously used by websites like twitter.com. When you own a dot-com, it is much easier to rank for your own name in search engines.