This feminine and relaxed brand name is ideally suited to a dining or dining organisation.
The name "MaxCrunch" has nine characters and just two syllables. Two syllable names make popular global brands. Two syllable names are used by established brands like Honda, Dropbox and YouTube.
Maxcrunch.com is a dot-com domain. Dot com domains are the most sought after top-level-domain in the world, used by famous websites like youtube.com. Once you own a dot-com, it will be much easier to rank for your own name in Google.