Modern business name that plays on the word "lure". This word, in Italian, stands for "filthy".
The name "lurido" has only six characters and three syllables. Successful brands using three syllable names include Delicious, Adobe and Mastercard.
Lurido.com is a .com domain. Dot com domains are the most valued domain extension in the world, famously used by websites like twitter.com. A .com is the first thing people think of when they think of a website.