Niche business name with a self-explanatory purpose.
Loftmax has seven letters and just two syllables. Two-syllable names are highly rare and exceptionally desirable. Established brands using two syllable names include Sony, Kleenex and Disney.
Loftmax.com is a .com domain. Dot com domains are the most desirable top-level-domain in the world, famously used by websites like google.com. When most people think of a website, they think of a .com.