This name is ideally suited to a company in the e-commerce, software or import / export sectors.
The word "loadly" contains only six letters and just two syllables. Two-syllable names are highly rare and very valuable. Two syllable names are used by established brands like Facebook, WeChat and Visa.
Loadly.com is a dot-com domain. Dot com domains are the most sought after domain extension in the world, famously used by websites like twitter.com. When you own a dot-com, it is much easier to rank for your own name in search engines.