This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
The word "litar" contains only five letters and just two syllables. Two syllable names make popular global brands. Examples of two popular syllable names include Pocket, Starbucks and Lego.
Litar.com is a dot-com domain. Dot com domains are the most prestigious domain extension in the world, famously used by websites like twitter.com. When you own a dot-com, it is much easier to rank for your own name in search engines.