This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
Litar has only five characters and only two syllables. Two syllable names make popular global brands. Established brands using two syllable names include Pepsi, FedEx and Twitter.
This domain was first registered in August 1996. Older domains have an advantage when ranking in search engines.
Litar.com is a dot com domain. Dot com domains are the most valuable top-level-domain in the world, famously used by websites like facebook.com. Once you own a dot com, it will be much easier to rank for your own name in Google.