This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
Smart lightening, Light bulbs brand.
The word "litar" contains only five letters and just two syllables. Two-syllable names are very rare and very valued. Established brands using two syllable names include Buffer, Twitter and WeChat.
This domain was first registered in August 1996. Older domains have an advantage when ranking in search engines.