This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
The word "litar" contains only five characters and just two syllables. Two syllable names make popular global brands. Successful brands using two syllable names include Lego, Dropbox and Gucci.
Litar.com is a dot-com domain. Dot com domains are the most popular, and the most desirable. When you own a dot-com, it is much easier to rank for your own name in search engines.