This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
The word "litar" contains only five characters and only two syllables. Two syllable names make popular global brands. Examples of two popular syllable names include Hilton, Facebook and Google.
This domain was first registered in August 1996. Older domains have an advantage when ranking in search engines.