This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
The name "litar" has only five letters and just two syllables. Two syllable names make popular global brands. Successful brands using two syllable names include Walgreens, Facebook and Apple.
This domain was first registered in August 1996. Older domains have an advantage when ranking in search engines.
Litar.com is a dot-com domain. Dot com domains are the most desirable top-level-domain in the world, famously used by websites like facebook.com. Owning a dot-com says that you own the word "litar" online.