This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
The name "litar" has only five letters and only two syllables. Two syllable names make popular global brands. Established brands using two syllable names include Buffer, YouTube and Starbucks.
Litar.com is a dot-com domain. Dot com domains are synonymous with websites. When most people think of a website, they think of a dot-com.