This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
Litar has only five characters and just two syllables. Two-syllable names are highly rare and very desirable. Two syllable names are used by established brands like Buffer, Dropbox and Walmart.
Litar.com is a .com domain. Dot com domains are the most valued top-level-domain in the world, used by famous websites like youtube.com. Once secured, a .com all but guarantees no-one else can outrank you for your own name in the long run.
This domain was first registered in August 1996. Older domains have an advantage when ranking in search engines.
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