This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
The name "litar" has only five letters and only two syllables. Two syllable names make popular global brands. Leading companies using two syllable names include Hilton, Facebook and Dropbox.
This domain was first registered in August 1996. Older domains have an advantage when ranking in search engines.