This clever domain name plays on the word "lit". By adding "AR" at the end, the name becomes a name for a product or startup in artificial reality.
Litar has only five characters and just two syllables. Two-syllable names are very rare and very valued. Examples of two popular syllable names include Pepsi, Gucci and Boeing.
Litar.com is a dot com domain. Dot com domains are synonymous with websites. A dot com is the first thing people think of when they think of a website.