"Juicem" is an abbreviation to "Juice Them". A friendly domain name designed for a company in the drink industry.
The name "juicem" has only six letters and only two syllables. Two syllable names make popular global brands. Established brands using two syllable names include Pocket, Honda and YouTube.
Juicem.com is a dot-com domain. Dot com is the most valuable domain extension. A dot-com is the first thing people think of when they think of a website.