This creative brand is a blend of two strong keywords: "hive" and "UX" (as in User Experience). Highly brandable and usable.
Hivux has only five letters and three syllables. Successful brands using three syllable names include Toshiba, Delicious and McDonald's.
Hivux.com is a dot-com domain. Dot com domains are synonymous with websites. A dot-com is the first thing people think of when they think of a website.