This creative brand is a blend of two strong keywords: "hive" and "UX" (as in User Experience). Highly brandable and usable.
Hivux has only five letters and three syllables. Three syllable names are used by established brands like Vodafone, Adobe and Adidas.
Hivux.com is a dot com domain. Dot com domains are synonymous with websites. Owning a dot com says that you own the word "hivux" online.