This creative brand is a blend of two strong keywords: "hive" and "UX" (as in User Experience). Highly brandable and usable.
The word "hivux" contains only five characters and three syllables. Leading companies using three syllable names include McDonald's, Armani and Mastercard.
Hivux.com is a dot com domain. Dot com domains are the most prestigious domain extension in the world, famously used by websites like facebook.com. Owning a dot com says that you own the word "hivux" online.