This business name is a play on the word "crinkle". Catchy business name for a distinctive business.
The word "crinkl" contains only six characters and only one syllable. Mono-syllable names are exceptionally rare and extremely prestigious. Examples of one popular syllable names include Nike, Ford and Dell.
Crinkl.com is a dot-com domain. Dot com domains are the most prestigious domain extension in the world, used by famous websites like google.com. When you own a dot-com, it is much easier to rank for your own name in search engines.