This catchy and distinctive name is a play on the word "crinkle".
The name "crinkl" has only six characters and only one syllable. Single-syllable names are exceptionally rare and highly prestigious. Established brands using one syllable names include Ford, Box and Chase.
This domain was first registered in April 2012. Older domains have an advantage when ranking in search engines.
Crinkl.com is a dot-com domain. Dot com domains are the most valued domain extension in the world, famously used by websites like youtube.com. When you own a dot-com, it is much easier to rank for your own name in search engines.