A compact and memorable brand name with no established meaning or connotations.
The name "cmrr" has only four letters and just one syllable. Mono-syllable names are highly rare and extremely prestigious. Successful brands using one syllable names include Nike, Path and Dell.
Cmrr.com is a .com domain. Dot com domains are the most sought after top-level-domain in the world, used by famous websites like google.com. Once secured, a .com all but guarantees no-one else can outrank you for your own name in the long run.