This modern, approachable and invented domain name could be well suited to an entertainment or food and drink organisation.
The name "chieflo" has seven letters and just two syllables. Two syllable names make popular global brands. Two syllable names are used by established brands like Apple, Honda and Walgreens.
Chieflo.com is a dot com domain. Dot com domains are the most valued top-level-domain in the world, used by famous websites like facebook.com. When most people think of a website, they think of a dot com.