An incredible business name for a company with not a boring purpose.
The word "boring" contains only six characters and just two syllables. Two-syllable names are highly rare and exceptionally valued. Successful brands using two syllable names include Sony, Gillette and Subway.
Boring.co is a dot-co domain. Dot co domains are widely used as an alternative to dot com. This domain extension has become increasingly popular among tech start-ups, including Twitter (t.co).