Technical business name which includes the first 4 letters of 'augmented reality'.
The word "augm" contains only four letters and only one syllable. Single-syllable names are extremely rare and very desirable. Leading companies using one syllable names include Nike, Chase and Ford.
Augm.com is a dot com domain. Dot com domains are the most prestigious domain extension in the world, used by famous websites like google.com. Owning a dot com says that you own the word "augm" online.
This domain was first registered in November 2004. Older domains have an advantage when ranking in search engines.