Technical business name which includes the first 4 letters of 'augmented reality'.
The name "augm" has only four letters and only one syllable. One-syllable names are extremely rare and extremely desirable. Examples of one popular syllable names include Chase, Nike and Square.
This domain was first registered in November 2004. Older domains have an advantage when ranking in search engines.
Augm.com is a dot com domain. Dot com domains are the most desirable top-level-domain in the world, famously used by websites like twitter.com. Once you own a dot com, it will be much easier to rank for your own name in Google.