Technical business name which includes the first 4 letters of 'augmented reality'.
The name "augm" has only four characters and only one syllable. One-syllable names are extremely rare and extremely prestigious. Leading companies using one syllable names include Path, Ford and Square.
Augm.com is a .com domain. Dot com domains are the most valuable top-level-domain in the world, used by famous websites like google.com. Owning a .com says that you own the word "augm" online.
This domain was first registered in November 2004. Older domains have an advantage when ranking in search engines.