Technical business name which includes the first 4 letters of 'augmented reality'.
Augmented reality company, Smart product / brand, Software name.
The name "augm" has only four letters and just one syllable. Mono-syllable names are extremely rare and exceptionally sought after. Successful brands using one syllable names include Path, Box and Chase.
This domain was first registered in November 2004. Older domains have an advantage when ranking in search engines.