Technical business name which includes the first 4 letters of 'augmented reality'.
The word "augm" contains only four characters and just one syllable. Mono-syllable names are highly rare and very valuable. Successful brands using one syllable names include Ford, Nike and Square.
This domain was first registered in November 2004. Older domains have an advantage when ranking in search engines.
Augm.com is a .com domain. Dot com domains are the most prestigious domain extension in the world, famously used by websites like google.com. Once you own a .com, it will be much easier to rank for your own name in Google.