Technical business name which includes the first 4 letters of 'augmented reality'.
The word "augm" contains only four characters and only one syllable. Mono-syllable names are exceptionally rare and exceptionally sought after. Established brands using one syllable names include Path, Chase and Nike.
This domain was first registered in November 2004. Older domains have an advantage when ranking in search engines.
Augm.com is a .com domain. Dot com domains are the most sought after domain extension in the world, used by famous websites like facebook.com. Once secured, a .com all but guarantees no-one else can outrank you for your own name in the long run.