Technical business name which includes the first 4 letters of 'augmented reality'.
The name "augm" has only four characters and only one syllable. One-syllable names are exceptionally rare and extremely prestigious. Successful brands using one syllable names include Square, Shell and Box.
Augm.com is a dot com domain. Dot com is the most desirable domain extension. Owning a dot com says that you own the word "augm" online.
This domain was first registered in November 2004. Older domains have an advantage when ranking in search engines.